![]() “You can actually change the vehicle sales price in the tool itself and see how that changes your monthly payment and APR,” Baker said. The tool factors in the price, interest rate and other factors on the fly. They can even search for a specific vehicle by VIN. ![]() Whether they get prequalified or not, they can browse vehicles by location, price, features, and other factors from the Auto Navigator website. HOW IT WORKSįirst, consumers enter their personal information and the soft credit check is conducted. “We understand the pain points they go through when they buy,” Prachi Purohit, senior manager of corporate communications for Capital One. The garage has a testing area where consumers can take the Auto Navigator for a spin to find potential problems. The Auto Navigator debuted in the summer of 2015 and has been constantly changing since then. We’re really challenging the market for the sake of our customers.”Īll this innovation comes from “The Garage” innovation center at Capital One’s campus in Plano. “We have made that a seamless daily update. ![]() “That’s new, and the car listings themselves are new,” said Megan Baker, senior director of brand marketing. “We’re really challenging the market for the sake of our customers.” The goal is to make consumers dealer ready before they step foot on the car lot. The Auto Navigator also recently debuted a soft credit check that looks at a consumer’s credit score without affecting it. Capital One’s Auto Navigator’s latest update combines auto financing with actual vehicle shopping, scouring 3 million cars and 12,000 dealerships nationwide to help consumers find the right vehicle.
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